DIGITIZER / AFFINITY CYCLES x KENZO MINAMI [HD]

DIGITIZER - AFFINITY x KENZO MINAMI / Detail 04
© KENZO MINAMI 2010

DIGITIZER - AFFINITY x KENZO MINAMI / Detail 04

© KENZO MINAMI 2010

DIGITIZER - AFFINITY x KENZO MINAMI / Detail 03
© KENZO MINAMI 2010

DIGITIZER - AFFINITY x KENZO MINAMI / Detail 03

© KENZO MINAMI 2010

DIGITIZER - AFFINITY x KENZO MINAMI / Detail 02
© KENZO MINAMI 2010

DIGITIZER - AFFINITY x KENZO MINAMI / Detail 02

© KENZO MINAMI 2010

DIGITIZER - AFFINITY x KENZO MINAMI / Detail 01
© KENZO MINAMI 2010

DIGITIZER - AFFINITY x KENZO MINAMI / Detail 01

© KENZO MINAMI 2010

DIGITIZER : Affinity Cycles x Kenzo Minami

A Cinecycle Production

Music : “Climb High” by Softcircle

http://www.vimeo.com/16975685
http://www.wiredstore.net/product/368-affinity-x-kenzo-minami-quot-digitizer-quot-br-a-cinecycle-production-br-br-#view_0
http://affinitycycles.com/store/affinityxkenzominami-digitizer.html?SID=be8208455f4c39eb5b6d8e66352620ad%EF%BB%BF
AFFINITY x KENZO MINAMI = DIGITIZER
A CINECYCLE PRODUCTION  
Affinity  Cycles, one of the most respected independent bicycle brands in the  world, is not only seen raced in velodromes by professional cyclists,  but also ridden on the city streets by fashionable commuters, elite bike  messengers, and passionate cyclists. The signature Affinity “Kissena“  track frame is the key component of the “Digitizer” project and  represents the pinnacle of bicycle frame technology.   Kenzo Minami is  an artist and designer who grew up in Japan in the 80ʼs. During this  time, Japan experienced a huge economic boom fueled by the countryʼs  technological supremacy.  The graphic design that dominated this era was  one that underscored the “more is more” attitude. Japanese design  embraced a euphoric idealism of the new digital frontier where design  became a fantastic reflection of all technology could be. Kenzoʼs  inspiration for “Digitizer” came from this nostalgia of his childhood.  However, this inspiration is tempered with a practical purpose. “Within  the chaos of visual information found on city streets it is important  that the design allows the bicycle to stand out and be recognized by  both pedestrians and cars alike,” reflects artist Kenzo Minami. “The  colors and patterns on the bicycle were carefully conceived and laid out  with the understanding that they will not only be seen when the frame  and wheels are static but more importantly how they will be transformed  when the bicycle is in motion.”   Cinecycle curated this project, with  the goal of producing an item of extreme beauty and quality, which  explores the intersection of form, function and design. To that end,  Cinecycle is proud to have brought together premiere artist Kenzo Minami  and Affinity Cycles to create the “Digitizer” project. “Digitizer  synthesizes concepts that are fundamental to our culture with regard to  how technology can inform and transform our perception of space.  Affinity Cycles, Kenzo Minami, and Cincecyle have come together to  create a project that expresses how the cyclist, even in our modern  digital age, still represents the most simple and effective union of man  and machine,” says Daniel Leeb, CEO,  Cinecycle.  
To purchase go to www.affinitycycles.com or www.wiredstore.net
To link to video and images go to www.vimeo/16975685  
For more information about the artist go to www.kenzominami.com.  
For more information about Cinecycle go to www.cinecycle.com

http://www.vimeo.com/16975685

http://www.wiredstore.net/product/368-affinity-x-kenzo-minami-quot-digitizer-quot-br-a-cinecycle-production-br-br-#view_0

http://affinitycycles.com/store/affinityxkenzominami-digitizer.html?SID=be8208455f4c39eb5b6d8e66352620ad%EF%BB%BF

AFFINITY x KENZO MINAMI = DIGITIZER

A CINECYCLE PRODUCTION  

Affinity Cycles, one of the most respected independent bicycle brands in the world, is not only seen raced in velodromes by professional cyclists, but also ridden on the city streets by fashionable commuters, elite bike messengers, and passionate cyclists. The signature Affinity “Kissena“ track frame is the key component of the “Digitizer” project and represents the pinnacle of bicycle frame technology.   Kenzo Minami is an artist and designer who grew up in Japan in the 80ʼs. During this time, Japan experienced a huge economic boom fueled by the countryʼs technological supremacy.  The graphic design that dominated this era was one that underscored the “more is more” attitude. Japanese design embraced a euphoric idealism of the new digital frontier where design became a fantastic reflection of all technology could be. Kenzoʼs inspiration for “Digitizer” came from this nostalgia of his childhood. However, this inspiration is tempered with a practical purpose. “Within the chaos of visual information found on city streets it is important that the design allows the bicycle to stand out and be recognized by both pedestrians and cars alike,” reflects artist Kenzo Minami. “The colors and patterns on the bicycle were carefully conceived and laid out with the understanding that they will not only be seen when the frame and wheels are static but more importantly how they will be transformed when the bicycle is in motion.”   Cinecycle curated this project, with the goal of producing an item of extreme beauty and quality, which explores the intersection of form, function and design. To that end, Cinecycle is proud to have brought together premiere artist Kenzo Minami and Affinity Cycles to create the “Digitizer” project. “Digitizer synthesizes concepts that are fundamental to our culture with regard to how technology can inform and transform our perception of space. Affinity Cycles, Kenzo Minami, and Cincecyle have come together to create a project that expresses how the cyclist, even in our modern digital age, still represents the most simple and effective union of man and machine,” says Daniel Leeb, CEO,  Cinecycle.  

To purchase go to www.affinitycycles.com or www.wiredstore.net

To link to video and images go to www.vimeo/16975685  

For more information about the artist go to www.kenzominami.com.  

For more information about Cinecycle go to www.cinecycle.com